Many of us are still clear on what the phrase “cloud” means. In accordance with Wikipedia, cloud computing “…provides computation, software, data access, and storage services that do not require user expertise in the physical location and configuration of the system which provides the services.” Exactly why is this important? It delivers agility to companies that has never been seen before.
Each time a business moves towards the cloud, it is no longer essential to keep IT on premise. This implies dramatically reduced infrastructure and energy costs. While not having to invest in expensive infrastructure, and making use of web-based services instead, businesses can grow faster, and just use the storage area they require, growing when necessary and shrinking when space will not be needed. Servers will be in another location, so you can find no high energy bills to keep track of, without any unexpected spikes in costs.
What’s interesting is the fact every clients are trying their very own methods: either pioneers in the company have started using Twitter, Facebook, LinkedIn or Google pages (and so forth and so forth – there are tons of social media marketing platforms out there). As social media has grown to be popular, plenty of third-party providers also have emerged because the “specialists” – then they will approach you and also convince you that they are those who have mastered the usage of twitter – then another one comes as the specialist for engaging customers with Facebook…After the day, being a company considering the adoption of social networking, you’ll more confused than ever. And worst of all the, some customers would think that they are fully aware of everything that is to know about social media marketing and you also now how to reach all of them individually on all of these different platforms.
On the contrary, experience indicates that despite the fact that social media has become quite popular, only a few companies actually have clear strategies along with clear indicators with regards to their social media marketing campaign. Most of the time, a lot of companies think they’ve done it all after they have created their accounts on popular social media platforms and after that publish bits of information occasionally – mostly ads with regards to their services. Although this approach is common, we frequently see companies apply this approach only to abandon all of it together several months later, mainly because they may have no clear way to follow, nor clear indications. The problem is, those companies adopted social media marketing thinking they already knew what to anticipate from the beginning: and here is where the problem lies. Social media marketing can be quite powerful provided it’s implemented strategically- not since a company has chose to copy-and-paste another companies approach or feel it’s the ‘done thing’.
So what’s the analogy between social media and cloud computing when it comes to company adoption? Well, with regards to cloud-based solutions, a lot of companies feel that they know what to anticipate from cloud computing solutions: this usually leads to companies minimizing the disruptive change that cloud-based solutions may bring. Moreover (as is the situation with social media) the cloud has now become very popular that a lot of solutions are now tagged using the word “cloud” – even though aren’t actually cloud-based solutions by itself. Through the client’s point of view, this gives the false impression which they know all they should about cloud-based solutions. But this actually creates an uncomfortable situation for actual cloud-based solution providers as, with a lot of companies who zoarok they know everything you need to know about the cloud, it’s really hard to highlight the benefits that the company may benefit from custom-implementation of cloud collaboration. Let’s take a good example: you are aware that I’m an advocate for Hosted Exchange- I’ve got a lot of measurable indicators that can be employed in favor of adopting Hosted Exchange for just one company (it’s always good to get clear return on interest or ‘ROI’ for every IT project), but if the client thinks which they don’t require a cloud-based solution, because everybody available has demonstrated and advertised the incorrect method for their company to adopt the cloud, there’s a high chance they won’t even consider paying attention to any pro-cloud arguments.
As being a final note, here’s what I would recommend to the company pitching the adoption of cloud computing: don’t go into that trap that lets you think you know everything that a cloud-based solution may bring, and secondly- have whoever pitches to you personally about cloud computing come up with measurable ROI – opt to adopt the cloud since you see actual benefits, not because it’s trendy.